Deadly Syndrome about to become famous, viral-style

The new Zune ad campaign has paired edgy visual artists, including againstallodds and Digital Kitchen with hip soundtracks. And to good effect, I might add. The Youtube video for 'Intergalactic Swap Meet' featuring The Deadly Syndrome has so far been viewed almost FIFTEEN THOUSAND TIMES in one week. Jeez is right. Clicky clicky below:



Amazing! Microsoft is trying to convince us they are no longer the exclusive domain of nerds in cardigans! And, with the emphasis of Zune's campaign being on interactivity and sharing, this video is right on track with the - hopefully - imminent goodwill and positive vibes of the holidays. Awww.

The Deadly Syndrome are also performing at the Christmas Sweater Festival on 12/14 at Crash Mansion, alongside Eskimohunter, The Happy Hollows, The Mae-Shi, and The Pity Party. You know what to do. Don't screw this up.

Attn: No-Quoters

"No-quoter:" person who repeatedly responds to emails without including the original message in their reply.

We here at The Fold have recently noticed a huge increase in no-quoting tendencies, and now the time has come that we must say something. Consider this a friendly heads-up that will make all of our lives easier, increase the speed and efficiency of show-booking, and minimize the potential for miscommunication! It'll be so great! We like to be solution-oriented over here.

What we're saying is- if we ask you a specific question, and three days later you reply with "That sounds awesome!"/"No way, man!"/"Cool, keep me posted!"... Basically, we'll have no idea what you're referring to. So, you know, help US help YOU. Thanks. The Fold loves you! So, so much!

Bachelorette comes to LA

If New Zealand wasn't one of the least accessible places on the planet, and if their musical output in the last couple of years hadn't been hijacked by unfortunate Datsuns clones, we might have heard of Annabel Alpers and her project Bachelorette sooner. But we didn't, so now we're making up for lost time with excessive displays of over-the-top affection. Check out this neat video (by Louise Clifton) for Bachelorette's song "Complex History Of A Dying Star":

See? Bachelorette rules. There's more music on her Myspace Page. Bachelorette graces Los Angeles in 2008 on March 5th at Bordello, March 6th at Silverlake Lounge, and March 7th at El Cid.

And speaking of cool girls in cool bands in cool videos, here's a new nugget of pop goodness from The Bird And The Bee:

Christmas Sweater Festival! Woo!

Listen up champ. We know you're about to be inundated with a near-unmanageable stream of stupid Christmas "parties" in the coming weeks. You will feel somehow obligated to attend at least some of them, in spite of the coma-inducing tedium most of them will involve. So, since we're all about catering to YOUR needs, we're providing you with a kick-ass event that you'll actually be stoked to attend. It's OK, you can thank us later.

Here's the deal: the show takes place on 12/14, at Crash Mansion, 1024 S. Grand Avenue, Downtown LA. There are five bands, rad giveaways, and NO HEADLINERS. Each band will play two 15-minute sets throughout the night, like so:

9:00p The Deadly Syndrome
9:20p The Mae-Shi
9:40p Happy Hollows
10:00p The Pity Party
10:20p Eskimohunter
10:40p Eskimohunter
11:00p The Pity Party
11:20p Happy Hollows
11:40p The Mae-Shi
12:00a The Deadly Syndrome

As if you need further convincing, we'll be donating all proceeds to Doctors Without Borders. And that, my friends, is why the $5 cover is a MINIMUM donation. Should you be feeling more generous, higher-priced tickets are also available for purchase. Click here to buy advance tickets.

WHY? at Tangier 1/15

The spectacular WHY? are premiering new material at Tangier on January 15th! No way is right! If you're unfamiliar with them, then lookey lookey below for some information. Be sure to also go check out their Myspace page to see what's in store at this show.

WHY? is... a folk-pop, indie-hop, sometimes-mustachioed, psych-rock trio that operates out of the Oakland Bay Area under the bold banner of the anticon collective. At the band’s helm is Yoni, who—with his candytime-dissonant, singsong-suicide style—has recorded under the name “WHY?” for the best part of six years. After meeting fellow anticon tribesman Adam “doseone” Drucker in art school and subsequently dropping out, Yoni developed his signature sound over several projects: the lo-fi thought-rap of Greenthink, the critically lauded dreamscape crunch of cLOUDDEAD, and the hushed bedroom aesthetic of Reaching Quiet.

Why?’s latest blast of darkly tinted pop finds the Bay-based trio further realizing their distinct sound—smart, shimmering, sweetly soured—while expanding that ever-crooking subsurface smile we saw bare its teeth on 2005’s critically acclaimed Elephant Eyelash LP.

Please note that this is an EARLY SHOW- Why? will play at 8.30p. Click here to buy advance tickets for the show, eager beaver!